A beauty expert who visits this website brought up the interesting question: Why is Beyonce a spokesperson for L’Oreal hair care and coloring products when it’s common knowledge that most of her hair is fake? Beyonce has been known to augment her hair with all types of hairpieces, wiglets and extensions. In fact, some say she wouldn’t be caught dead without them. So why is L’Oreal taking credit for her glamorous look when most of the beautiful hair she’s shaking in the commercial was bought and paid for? Is this what’s called a gray area of advertising?


Posted by Janet on November 5, 2006

There are 37 Comments.  TELL ME WHAT YOU THINK!

37 Comments so far

  1. By Anonymous
    On November 5, 2006 at

    must be a slow night for slow janet. Uh, cuz it’s called marketing, Janet. Most of the morons like yourself aren’t aware that the fake Beyonce has horse hair intertwined with her nappy frizzled hair. Marketing isn’t about truth, it’s about making people think they need their product cuz of who is endorsing it.

  2. By Anonymous
    On November 6, 2006 at

    WTF are you attacking Janet????
    What is wrong with these HATERS.
    Your lifes must be misarable hell.
    Get laid, or get saved.

  3. By Anonymous
    On November 6, 2006 at

    Most of the women in those commercials are wearing some sort of hairpiece to thicken, lengthen and/or enhance what they have. Come on now!

  4. By Anonymous
    On November 6, 2006 at

    To Poster
    November 5, 2006 8:38 PM
    Posted by: Anonymous
    Beyonce, is that you??

  5. By Anonymous
    On November 6, 2006 at

    Beyonce should not be singled out for this hair raising fact. Advertisers have been doing this for years…so many others of all nationalities have hair enhancements (which can be colored) they are talking about coloring hair – whether it’s yours or in addition to…so technically , it’s not a lie.

  6. By Anonymous
    On November 6, 2006 at

    Why is Beyonce a spokesperson for L’Oreal hair care? I guess because it pays better than the Eva Gabor Wigs endorsement offer.

  7. By Anonymous
    On November 6, 2006 at

    let’s not be unkind – Beyonce is beautiful and talented. L’Oreal and other hair color companies have made a practice of hiring people to promote their products with their natural hair and hair enhancements. The point is to present color options on hair – hair enhancements may also be colored to your preference. Viva la choice! Life is short. Let’s have fun while we’re here. Knowing there are choices out there and we can do other things to our hair and beauty in general is not the worse thing – thank you L’oreal for letting people know life is for living and that you can do more with your hair if you choose – lighten up! (no pun intended)

  8. By Rori
    On November 6, 2006 at

  9. By Vivian
    On November 6, 2006 at

    Actually I interviewed for an assistant position with Kim Kimble, Beyonce’s hair guru. She wears wigs for most personal and stage appearance not because she’s bald or has “nappy” hair as some dumb ass earlier mentioned. As a black woman in the business, getting your own hair washed, blow dried and styled as often as would be required for the public would definitely be damaging, hence weaves and wigs. In the Loreal print ads, Beyonce wears her natural hair as I’m sure she does in the television ads. But it’s funny how people wonder about Beyonce or any other black person when Eva Longoria wears extensions like mad. Stop hating people.

  10. By Eric
    On November 6, 2006 at

    I think its a shame that todays stars pocket loads of cash while wearing someone elses hair,shame beyonce that some starving woman had to sell her hair to feed her kids so that you could make another buck,lets hope she gets jay-z some plastic work on that face with her hair ad money.

  11. By Glamour
    On November 6, 2006 at

    Beyonce Baby.We all know its a weave,own it,love it,admit it.But dont make a buck off of it.Tre Tacky.

  12. By Anonymous
    On November 7, 2006 at

    Beyonce has never denied the fact that she wears a wig or weave on occassions. As earlier stated, she does not completely wear her natural hair in the L’oreal ads. AS we all know the ads are about color options for hair – creative expressions and ways to feel good about yourself in whatever way you choose. It is correctly stated that most celebrities because of grueling schedules and unreasonable demands on your hair through constant styling and washing hair becomes very damaged and cannot endure this excessive handling. Therefore it is necessary to enhance the hair – as well, to feed their public need to see the star product – we all love to see our favorite stars and how thet re-invent themselves. e.g. Madonna, Jessica, Eva, Cher, etc. Please make informed comments and avoid the negative, unkind and undeserving remarks to people who haven’t done anything wrong.

  13. By Anonymous
    On November 7, 2006 at

    Beyonce is only half black

  14. By Anonymous
    On November 7, 2006 at

    What’s the other half?
    That question is old Janet but I did wonder that as soon as she received the l’oreal contract.

  15. By Art Chic
    On November 7, 2006 at

    Bitches, PLEASE!
    1) Beyonce is BLACK(!!!) her mother is BLACK CREOLE her father is BLACK AMERICAN= BEYONCE IS BLACK(with a nice nose job that she got for MTV’s Carmen Jones).
    2) She has NEVER wore her real hair on those commericals unlike the other chicks mentioned they at least started with long hair. she adds on 24/7
    3) Her influence in Black communities is, I feel, dangerous for self esteem. Young Black parents are weaving and using BLONDE FAKE HAIR ON LITTLE GIRLS!! Lots of Black women are looking like shit on a plate wearing the “Beyonce look” aka FAKE BLONDE HAIR.
    She cannot go away soon enough for me.
    p.s. I’m Black, cute and rock a NATURAL HAIR STYLE and I get loads of compliments every day…also I believe that men prefer Black woman wearing her real hair.

  16. By Anonymous
    On November 7, 2006 at

    Most female entertainers wear wigs, falls and weaves.
    It’s uh.. not a black thing.
    All that frying and dying celebs endure to change their up look or simply to look well groomes takes a serious toll on the health of their natural hair.
    Hair straightening and hair coloring causes hair damage which in turn can cause hair loss.

  17. By Anonymous
    On November 7, 2006 at

    Art Chic,
    Women were straightening, weaving and dyeing their hair long before Beyonce Knowles dropped on this earth.
    Ancient Romans wore wigs and dyed their hair.
    Ancient Egyptians wore wigs and henned their hair.

  18. By Art Chic
    On November 8, 2006 at

    Anon 5:07 aka Tina Knowles- DUH- I know that!
    In fact they used dung, twigs and all sorts of whatnot as hair ornaments.
    I was crystal clear -why won’t you address my specific points of (dis)intrest regarding Beweave and her bad hair influence on Black communites?

  19. By Anonymous
    On November 8, 2006 at

    I thought I addressed your concern without hostility in the previous message.
    In my opnion, your theory is a little overwrought.
    Beyonce Knowles, successful as she is, does not have nearly as much infuence on a population as diverse as the black population is as you claim she has.

  20. By Art Chic
    On November 9, 2006 at

    5:21….I’ve no beef with your subtle marketing tactics and faux chill persona.
    BUT this is a gossip board and I’m gossiping, while you on the other hand, aren’t, you’re marketing.
    Tell me -how is Team Beweave paying you for your marketing skills?- with hair dye, those lousy HOD clothes or advance Dream Girls tix?
    I’m done with this thread!
    But please, anon 5:21, carry on your swell job representing such a peachy-keen client who is a natural beauty with natural hair and a lovely, peacefull voice.

  21. By Caren
    On November 11, 2006 at

    My bet is that in 99.9% of the hair commericals and magazine ads, the models are wearing wigs, which are always going to look better and shinier than anyone’s natural hair. I was told by a wig shop lady in Beverly Hills that all the actresses wear them, especially for events.

  22. By Anonymous
    On November 14, 2006 at

    well for all the chicks with good hair be thankful that you dont have to wear a weave…and sympathize with those that do..beyonce shouldnt be a spokesperson for loreal…seriously…her hair is not real and hair dye wouldnt even look good on her hair..

  23. By cynda
    On November 16, 2006 at

    YES! Art Chic, thank you. Her influence is a great damage to self esteem in the black community. If she was so secure why doesn’t she rock her natural self during concerts, etc.. I do, Pink does, Madonna does… – oh wait; I lovvve Tina Turner, but she is not trying to fool anybody. Guess I am just tired of B.

  24. By Anonymous
    On November 20, 2006 at

    People who always talk about how they love their nautural hair and put down black women who wear weaves are just plain Jealus. To know what most men prefer in a black women’s hair all you have to do is look at the magazines and movies. Sorry the truth hurts nappy, but it is true. Also if you were so confident in your hair why are you so hostile to those whose hair you know looks nicer than yours…weave or not. Why the name calling. You want some oil for your naps that’s your business, but as a latin female with long hair, I still wear weaves when I want!!

  25. By Anonymous
    On November 25, 2006 at

    Beyonce did wear her natural texture for a while, but regardless of it being natural or not, it still takes time to style. Wearing wigs is easier for her since she is extremely busy. Beyonce said that she wears her real hair for her L’oreal ads.

  26. By Anonymous
    On November 28, 2006 at

    Hey Art Chic… Black Creole is black, period. It never got a seperate catagory in the South. Just ask Strom Thurman.
    Octoroons and quadroons don’t apply to Beyonce, so are we going back to the “brown bag” test now?
    Who cares why L’oreal signed her to pitch products most black women don’t even use? To come up with their HIP line of cosmetics, they stole a page from Shu Uemura, a premium Japanese makeup line (for those of you who don’t know). She isn’t pushing Keratase. Why? Again, no black woman is the face of their upscale boutique bands. Most of the products sold at the drugs stores are garbage. What is her next pitch going to be, bleaching creme?

  27. By Anonymous
    On December 4, 2006 at

    WTF!! Beyonce cant do anythink without being critised for it. leave her alonf for once!!! most celebrities wear fake hair.

  28. By Anonymous
    On December 7, 2006 at

    ” Beyonce has horse hair intertwined with her nappy frizzled hair.”
    Freakin’ hilarious! Yes, all that attention spent on plucking , waxing and lubricating. Not much given to the brain.
    I guess if she keeps her mouth closed.. we might get lucky…ol’e B might spare us from hearing those words she likes to use out of context. (can we get a dictionary this x-mas?)

  29. By Anonymous
    On December 11, 2006 at

    You folks kill me. It’s a known fact that all the models that L’oreal have under contract use some type of augmentation for their hair. White, Black, Asian, Hispanic…double processing any type of hair will cause breakage and baldness can occur from wearing weaves. Jessica Simpon, Britney Spears, Paris Hilton, Nicole Richie etc. all have extensions and some baldness. B’s has spent at least 88,000 USD on hair alone per her mom’s mouth. So what if she wears wigs? Beyonce is flawed like everybody; she gets split ends. Lastly, she didn’t pay her commission on this contract, but the judge took care of that issue.

  30. By Anonymous
    On December 22, 2006 at

    She is promoting color and she does color her hair (her’s or not). I know you people don’t she is a natual blond?

  31. By Anonymous
    On January 6, 2007 at

    To all of the truly ignorant individuals who posted ignorant comments on this one issue that-turned around twelve times. Beyonce is half Creole and half African American. As you can plainly see, her Mother is obviously not 100% black, thus she has geneology that would probably make her hair longer than the average African American female. I am part Creole myself and I am very well informed about my heritage. You guys should really look into what “Creole” is and where it came from. Yes, Beyonce(amongst a host of other celebrities) wears wigs, extentions, and pieces. Someone intelligent individual made a comment earlier, that, it would be hazardous to a celebrities’ own hair to wash, dry, curl, iron, and style as often as they have to make appearances. If they did things like normal people and wore the same style over and over, I’d bet they’d get just as much negativity. Plus it’s very true Beyonce promotes hair and facial COLOR, stop confusing it! So please people, either get a life and stop making yourselves look foolish posting ridiculous remarks on theses kinds of sites, or gain the facts and post remarks that make you look like you have common sense!

  32. By Alessandra
    On January 22, 2007 at

    You seem to have some serious self esteem issues. I’m a Latina and I doubt seriously that you are Latina. You express enirely too much nastiness toward natural Black hairstyles. If you were really Latina with “long straight hair” you would not concern yourself with the natural hair styling options chosen by Black women since its not your issue. Your alleged long straight hair doesn’t make you any better or more beautiful than a Black woman who wears a natural hairstyle. Black women have the right to choose how to wear their hair and they, not you, decide what is beautiful for them. Stop trying to make yourself feel better by putting down other people’s personal characteristics. Spew your racist tirades elsewhere.

  33. By Anonymous
    On February 8, 2007 at

    if you want to see beyonces real hair then just watch the loreal ads, loreal are legally obligated to show their models real hair or they will be sued for false advertising , beyonce has natrually curlyand wavy hair which was sandy blonde when she was a child

  34. By Love Pretty Woman
    On February 24, 2007 at

    I believe – ah — erg — let’s ee — ahgrg — perhaps Beyonce is in the commercial because she is rather attractive, makes the reader look at her photograph, and that makes the reader look at the logo of the advertiser. No, that’s probably not right. Why would an advertiser want people to look at their logo? Naw, that’s not right. Let me try again. Um. Augrgrhhrrrg. The advertiser is trying to spend money to deduct from their taxes. Arggghu. Um. No. That ain’t it. Um. YOU ARE ALL SO FUCKING STUPID THAT IT IS A RIOT. BEYONCE IS MODELING IN THE SHOOT BECAUSE THE ADVERTISER KNOWS WE WILL BE TALKING ABOUT IT, WHICH DRAWS ATTENTION TO THEM, WHICH IS THE JOB OF AN ADVERTISER (TO DRAW ATTENTION). PLEASE, CAN PEOPLE IN THIS COUNTRY RAISE THE I.Q. LEVEL BEYOND AN AVERAGE OF 50?

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