BRING ON THE PAPARAZZI
Hooray for Fraser Ross. “Whos that?” you might ask. He’s the clever owner of the gigantic retail success Kitson on Robertson. Has anyone paused to ponder why celebrity studded Kitson is so incredibly successful – above the other cute but forgettable shops on the street. Kitson RULES for a good reason. Because Fraser LOVES publicity and has always courted the press. Countless stars have been photographed shopping at or leaving Kitson and they appear weekly in the celebrity mags. Fraser realized what a boon these pix were to his business and went into the photo business himself. He partnered up with a photo agency so now when he gets a famous shopper, Fraser can call his own fotog to take the picture. When it’s published Fraser not only enjoys the free publicity – he gets a cut of the money paid for the photo! It’s funny, the stores that chase photographers away and “protect” their celebrity shoppers don’t do nearly as well as Kitson. Steady Kitson customer Paris Hilton certainly isn’t complaining about paparazzi. So really, isn’t Fraser Ross even smarter than we thought?