Fenty X Puma

Rihanna has proved herself to be far more than just a pop singer and party girl. As far as fashion and beauty goes- everything she touches turns to gold. Her first collaboration with Puma is hugely successful – her shoe collection, including creeper sneakers, sold out online in 35 minutes! She was SO smart to introduce her sports inspired fashion collections. Fashionistas these days want street wear – not couture, and Rihanna fills the bill. Her perfumes set sales records and her new Fenty Beauty launch was a triumph. What’s more, her shoes and clothing have enough panache to be sold in better stores like Neiman Marcus and Bergdorf Goodman.

(Above, Rihanna looks adorable introducing her cosmetics at Harvey Nichols)

Rihanna unexpectedly announced on Instagram today that she wanted to meet her fans at her FentyXPuma pop-up store at 1050 Wilcox Ave in Hollywood. When she arrived, Rihanna was greeted by a mob scene outside the store and she immediately pulled out her fur covered phone to shoot photos. You’ve seen Rihanna wearing a lot of her new collection already – satin hoodies and lacey eyelet sportswear. (We love the hoodie shawl.) Interesting that the MEN’S pink satin bow sneakers are already SOLD OUT!

Photo Credit: AKM-GSI