MACY’S IS PUTTING BIG BUCKS BEHIND LOURDES LEON
Madonna’s almost 14 year old daughter Lourdes is well on her way to becoming a fashion icon for her age group. The editor of Teen Vogue says their readers are OBSESSED with Lourdes’ style – “she’s gorgeous, she’s cool, and she has her mother’s rebellious spirit.” Lola travels a lot and represents multicultural style – she is the creative force behind Macy’s new MG collection (Material Girl.) Macy’s is devoting 4000 sq ft of their NY flagship store to her collection which retails from $12 to $40. The store is trying something they’ve never done in their 152 year history- they will be stocking new Material Girl pieces on a daily basis to compete with fast fashion retailers like H&M and Forever 21. THAT’S how much they believe in Lourdes! It premiers August 3.