SIMON COWELL: SWEET SMELL OF SUCCESS
Just what the world needs – another celebrity endorsed fragrance. This time it’s not a movie star or an athlete – it’s American Idol judge Simon Cowell. SOMEBODY (was it Estee Lauder?) came up with the bright idea that men everywhere will want to smell like Simon and use his grooming products. Granted, men ARE impressed with his financial success, but does that translate to wanting to emulate his skincare and fragrance? We hear he’s in the final stages of negotiating a deal with a New York cosmetics giant, and of course the packaging will be black, reflecting Cowell’s manly monochromatic t shirt collection.