WHO COULD SELL LINGERIE BETTER THAN DITA VON TEESE?
Burlesque queen Dita Von Teese must be the hottest property in the fashion business. She seems to be spokesperson for a LOT of products. Latest of her acquisitions is a deal with Wonderbra. The Wonderbra was the rage of the early 90’s – they were so ubiquitous that people used to joke that landfills were piled high with Wonderbras and Evian bottles. The company wants to boost their image again so they hired Dita to design some retro-inspired lingerie and she’ll be introducing her collection in Paris next month.